Hydrogen Peroxide (Bleach) hinders the functioning of Tyrosinase Enzyme, which helps in the production of Melanin, our body's natural colouring agent. Prolonged usage of bleach, ultimately, completely destroys the natural ability of hair strands to regain natural colour resulting in permanent whites.

Indus Valley New Damage-Free Gel Colour works with a Hydrogen Peroxide-Free formula, thereby arresting further greying of hair. It works with activated Oxygen and deposits a rich copper mahogany colour as a protective coating over your hair strands, leaving your hair naturally healthy, shiny and colourful.

Ammonia in chemical hair dyes tends to swell and open up the hair cuticles, absorbing its natural oil Sebum, present inside hair strands. This makes your hair dry, rough and brittle, weakening its tensile strength, which in turn causes hair fall. Indus Valley New Damage-Free Gel Colour does not contain ammonia in it.

Imbued with the goodness of super-exotic 8 organically grown herbs—Amla, Aloe Vera, Jojoba, Henna, Indigo, Orange, Sunflower and Wheat Germ, it offers 100% grey hair coverage with just a single application. Despite being made up of plant materials it works as quickly as any other chemical hair colour. The copper mahogany hair colour also remains vibrant from 4 to 6 weeks and can be maintained as such with regular touch-ups.

The Gel Colour is verified comprehensively in deemed research laboratories and is also Recommended by Doctors, which makes it suitable for normal skin and all hair types. However, those who are allergic to vegetables and pollen should perform a patch test 48 hours before use.

In case you have sensitive skin prone to allergies, or have experienced any allergic reactions in the past from chemical hair colours, it is advised that you go for Indus Valley New Hypo Allergic Aqua Colour.

The gel hair colour is well-liked by customers in more than 25 countries around the world.